Tuesday, September 17, 2013

Applause

I'm sure most have seen the cute KIA car commercials with hamsters. Which is why i was ecstatic when i saw that not only did they make a new adorable commercial but it was to one of my new favorite songs, Applause by Lady Gaga. The KIA commercial is a very motivational advertisement. It consists of a story of 3 hamsters going through a process of losing weight, getting in shape, and in the end going to a red carpet premiere. Giving you the feeling of motivation every time you hear the song. However when you go look at the music video, it's like nothing you would expect. It's full of a bunch of weird props, costumes, and makeup. At one point, her head is on a body of a black swan. There's definitely a lot of things to pick apart in her music video because it's full of tons of symbolism. I think I might run into some problems though when it comes to finding what the music video and the commercial have in common. The commercial is motivational while the music video is full of weird symbolism. However, the lyrics can go both ways and I think i can connect the lyrics to either video.

No comments:

Post a Comment